J.D. Power and Associates Web Intelligence Research Division analyzes social media to deliver not just data, but insights into brands, markets, consumers and trends.
THE J.D. POWER DIFFERENCE
Play the video clip above to learn about power of J.D. Power social media analysis.
MISSED THE MAY 28 AUTO WEBINAR?
If you missed our May 28 webinar on using Social Media in the Automotive Industry, you can still catch it in replay.
"Revving Up Market Research with Social Media"
Learn answers to questions like these:
What can social media tell us about consumer purchase intent?
How are consumers responding to recent OEM incentive and marketing programs such as job-loss insurance?
How has J.D. Power’s newest spin on segmentation – Tribe Reports™ – helped other companies gauge marketing effectiveness?
» CLICK HERE to download slides or request a link to replay.
ACTIVE MOMS | DECISION MAKERS FOR 88% OF HOUSEHOLD PURCHASES
How do you reach a group of consumers who make a majority of household purchase decisions but spend a minimal amount of time watching television, listening to radio or reading? Active and working moms—defined as moms with children under 18—represent 42% of the “mom” population, but make 88% of their household’s purchase decisions including groceries, clothing,
entertainment, travel and consumer electronics.
The J.D. Power Web Intelligence 2009 Active Moms Report is a proprietary analysis of consumer segments based on social media dissects the who, what and why of online opinion and offers in-depth insights for some of the world’s leading brands.» CLICK HERE to download more information.
UNDERSTANDING GEN Y | THE HOLY GRAIL FOR MARKETERS
Nothing gets marketers more excited than discussing the buying power of Generation Y, sometimes called the Millennials, born between 1980–1998). This group represents the largest demographic segment in America—75 million individuals— with buying power of $150 billion.
Plugged in and less attentive to traditional advertising and media, Gen Y is a more challenging demographic to understand and reach.
Utilizing our patent-pending technology, J.D. Power Web Intelligence has taken up the challenge by tapping into Social Media to understand the underlying interests, behaviors and needs of three very distinct groups within Gen Y: Teens (12–18), Independents (18–22) and Early Career (22–29).
The J.D. Power Web Intelligence 2009 Private Label Brands Report is a proprietary analysis of more than 40 million blog postings over the past 12 months. The report unveils key information such as volume of discussion, themes of interest, and values and attitudes driving consumer opinion and behavior. » CLICK HERE for more information.
