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FIND OUT WHO YOUR CUSTOMERS ARE. AND WHAT THEY REALLY THINK.
Umbria is a pioneer in deriving market intelligence from the online community.
Umbria has developed a breakthrough technology that can not only summarize what is being said in the blogosphere and other open text forums—about a company, a product, a brand, a competitor—but can also help determine who is doing the speaking. Male. Female. Gen X. Baby Boomer. Gen Y. They’re all talking. And they all have something different to say.
Umbria empowers clients to
- Listen to what they’ve been missing and be the first to understand,
- Act faster on emerging trends,
- Win in the marketplace by engaging with their most passionate customers, by demographic.
Using an approach that combines proprietary natural language processing and machine learning algorithms, Umbria transforms the unstructured and chaotic data of the online community into the most important themes and topics of interest, by demographic profile.
Umbria works in all consumer-facing industries. Consumer Packaged Goods. Retail. Financial. Consumer Electronics. Automotive. Technology. Media. Entertainment.
We’ve helped companies launch new products, determine under-served markets, assess the success of their campaigns by segment, help manage through crisis communications, learn how to best counteract a competitive threat, and assess the true strength of an emerging trend. And that’s just for starters. Just wait to see what we’re going to do this year.
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