Why utilize social media in market research?

Tap into tens of thousands of unbiased conversations The blogosphere has a LOT to say. A typical Umbria analysis looks at tens of thousands of mentions specific to what you need to know.

Learn what opinion leaders and early adopters think According to Jupiter Research, bloggers are typically more educated, spend more time online, spend less time watching traditional media, are more affluent, and are passionate about issues they care about. In short, they are opinion leaders and can be early indicators of mass trends.

Why Umbria?

Recommendations, not just data Umbria gives clients not just data, but recommendations based on the research.

Research results segmented by demographics and psychographics Umbria uniquely is able to sift through the tens of thousands of mentions in social media and segment results by age, gender and sentiment. This segmentation allows you to see if your products, brands and messages are resonating with your targets; additionally, you can determine what other segments have positive sentiment.